It
may be a ‘given’ that the Daily Telegraph is the trade journal of the Tory
Party but it has more of a resemblance to Pravda in its propaganda campaign
against UKIP and Nigel Farage.
Leading
the pack is Dan Hodges with his spittle-flecked charges that ‘UKIP is worse
than the BNP’, ‘UKIP is racist’ and similar calumnies. This was the one who, against all the evidence, stoutly maintained that Clegg had
won the debate with Farage by a mile (and in which Farage was given a massive
PR boost by Clegg).. When UKIP published campaign posters correctly
pointing out that the lack of control over UK’s borders meant that British
workers had to compete against Europeans who were prepared to work for wages
that would not support a British family, a simple truth, they were condemned as
‘racist’ although when ‘European’ became a race is not explained.
Then
there was their revelation that one of the poster girls was actually a UKIP
employee, as if models had no place in advertising. This fell off the page in a
day. Not to be deterred, there was the ‘shock’ story that a building worker who
was unemployed because of cut-price European competition, and featured on
another UKIP poster, was a Dubliner. He would be prohibited under
Farage’s immigration proposals, they said. Wrong! There has been complete
freedom of travel between Ireland and the UK ever since the Republic was
founded. Neither did they mention that he had been a British taxpayer for 10 years.
So
that story bombed also.
When
a luvvie of Jamaican origin complained that there were not enough black faces
in British entertainment, a UKIP member was accused of racism when he suggested
that perhaps the guy might prefer to live in a black country.
They
tried to smear Farage with an expenses scandal over EU allowances for office
expenditure. But this is one of the EU payments that is a ‘lump sum’ allowance
that doesn’t need any justification. The EU is like that; if you are entitled
to an allowance you get paid whether you want it or not. If you travel to
Brussels by a budget airline you still get paid the full fare even if it is
five times what your ticket cost. So that story had no legs and went nowhere.
Now
here’s a funny thing.
The
real expenses-fiddling story was when Maria Miller was forced to resign as a
Minister for a bit of creative accounting with her housing claims. Every
newspaper except one splashed the lady’s departure. The DT hid it away on Page
4.
And
yet it was the first to expose the scandal. That was when Tony Gallagher was
Editor until he was sacked by the new boss, Murdoch MacLennan, fresh from the
Express and Mirror. Now that role falls to an American ‘the pointy-headed Jason
‘psycho’ Seiken’ (Private Eye’s description), the fifth Editor in ten years. He
has no experience of Grub Street but a great deal with ‘Sesame Street’.
Presumably he sees his task as persuading the DT’s Tory readers not to defect
to UKIP.
But
the DT is preaching to the converted and there are fewer and fewer of them
as its circulation heads south at speed – nearly halved in recent years.
The
constituency that should be courted is Mondeo Man, the aspirational working
class who want to better themselves and provide a good life for their families
– ‘diamond geezers’ as they would be called along the Thames Estuary. None of
the main parties represents them now. There is a political vacuum which Farage
recognises. The chattering classes may mock him for his ‘fag and a pint’
persona but he sounds out opinion from ordinary people in the pub, not from
people of one’s own ilk in metropolitan clubs and fancy restaurants. Like Boris
Johnson, he comes across a bit of a larrikin which the English love.
The
media strategy is all wrong. Until fairly recently it seemed as if there was a
media boycott: UKIP simply wasn’t reported. Now they can’t get enough of
Farage, and the more they attack him the more attention he gets. ‘The only bad
publicity is no publicity’.
The
public is not fooled. What they see is the bullying of a small party with no
MPs.
They
also see that the main parties are now running scared of UKIP.
As
well they might after this week-end’s poll figures.